Crafting a great text. The Good, The Bad and The Ugly.


At Text Republic we LOVE seeing our customers sending great texts because we know how positive the impact of a good text can be!

Unfortunately not all texts we see are so good! We've therefore compiled our own little examples of The Good, The Bad and The Ugly!

These sample texts will help you see how to best craft your SMS!

Take a peek!


1) The Good

This is a great example of a high quality, highly effective marketing text message! It hit all the key points needed to be a great text!

As well as the points highlighted above it is also nicely spaced, well structured and only uses capital letter when required.


2) The Bad

This text isn't the worst but it could be much better! The availability of the offer isn't stated, letters that should be capitalised are not, there's no line spacing and, most importantly, it isn't memorable!


3) The Ugly

Where do we start with this one?! We're struggling to find something right with it!

To put it simply this message looks like spam. Avoid excessive use of fully capitalised words, avoid confusion by not overloading you text with to many offers and use common sense to make sure your text isn't "The Ugly"!!



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